That image is from about a year and a half ago. It was part of an explanation for how destiny would be distributed. Seems most have forgotten about it. It was first posted after their initial full reveal.
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Do you have the original link, i think i know the one you mean, this looks very different from what i recall
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Man I have looked for the original link and can't find it. It's almost like that part of the presentation was deliberately taken out.