They are now trying to get people to buy the expansion #1 by throwing in a free poster...
I'm not joking!
http://www.gamestop.com/collection/destiny?cid=bnr_10005248
Edit: I should have been more clear. I actually like it when companies throw in extra DLC, and I bought my copy from Gamestop just to get the special red sparrow. I just found the poster to be silly, and almost like they weren't able to get Bungie to whip up some special shader or something for them. I didn't mean "low" as in evil for making money, I meant "low" as in "not trying very hard". Perhaps I was just in a bad mood :P
Also, for everyone who DOES want the poster, don't worry, I'm sure it will be on eBay for $5 in a week or so. I got my blacksmith shader cheap that way.
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How is that a bad thing? Gamestop - "Hey I know you could buy the DLC online but we appreciate your business. So here is a cool piece of free merchandising that you wouldn't have gotten from purchasing it online."