The main flaw with this (like Niobe Labs) was that it was based on information, and everyone gatekeeped the information to themselves (including the r/raidsecrets mods).
Also, this isn't a "community event." Mars community challenge was a "community event" because it involved the actual community of players, and no one felt excluded.
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^this
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They need a mix of the 2. I understand the gatekeeping it's the internet look around lol. But it got to the point of people just posting screenshots and not as inclusive as it should have been.