In the last five years or so, we have seen an alarming rise in the release of half-baked, full-price AAA releases. Essentially, we are the PAYING beta testers these days. Developers and publishers will always try to maximize profit by cutting corners, using cheap networking, and creating amazing hype. Trying to convince us to buy sight-unseen (except what THEY want you to see). By NOT preordering, we send the message that we'd rather wait and see. Essentially, we're choosing to make informed decisions based on the ACTUAL GAME, rather than the hype-candy we're fed leading up to release. This holds devs to a much higher standard at launch and in the several months following launch. Imagine the quality of game we would get if publishers and developers knew that their profits would be solely dictated by sales AFTER launch, based on the actual -blam!-ing game they made; not the hype, and not the reviews of people in their pockets. Pre-ordering hurts all gamers. Kotaku article on the subject: https://www.kotaku.com.au/2015/06/stop-preordering-video-games/