There is one thing, and one thing only, which Bungie prides itself on, and that is hype.
Think back to every dlc announcement. Think about their trailers. They tease and hint for months about new content coming up... and it's always been a let down.
They have nothing up their sleeve right now. They merely need to keep the bait in the water.
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It's called marketing which transpire to sales.
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lol exactly what I was thinking.... What company doesn't hype said product? A bankrupt one....