Unfortunately this is too true, and one of the main reasons I don't feel like I'll be letting my kids play games online for a very long time, which sucks for them, as most games are going that way. You can always just try to make them feel stupid, by drawing attention to dumb or mundane things you are doing, as if they make you cool or a bad ass. E.g., "Man, that excedrin is really starting to work bro! That there is some good stuff! I'm gonna have to take another hit of this tall glass of water though, gimme a minute." "That water is primo, dude." "Hey guys, I have a friend that knows a guy, and he says he can get us access to some awesome stuff you can't even buy here... It's called gelato, and you can get it left and right in Italy and it is 3x more potent than the ice cream you can find here dude." "You can't even use it properly in a float, because you gotta take that high quality stuff straight man."