I don't really feel like joining a certain faction in Destiny. Is it required to join one or can you avoid faction business altogether?
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I am betting that joining a Faction is like getting a sponsorship. I'm starting to think that they are all manufacturers of some sort. Maybe they will all manufacture different type of items and having a sponsorship allows you to buy that company's items for cheaper. It could be like Borderlands where there are different manufacturers that imbue their weapons with different recognizable traits.