I can see this game being something that starts something huge. A universe that will have many books, encyclopedias, and much more sparking from this.
Learning of the mysterious force which is protecting the last city has already got me deeply interested in what forces are warring in the universe and why the moon-shaped object is protecting us. It kind of reminds me of Advent Rising with the one alien species coming to save us from the other species.
Bungie has already got me very intrigued, all they have to do is have solid game-play and I think they just made up what is going to be a very successful franchise.
What has the sneak peak at Destiny done for you?
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The second or third coming of Bungie is almost reality in our hands. I'm hoping most of my universe thread speculation about cross platform and persistent universe combined with FPS/RTS/MMO holds true as more information is released. [Edited on 11.28.2012 4:15 PM PST]