Here’s the problem. Successful games are driven by different elements. Gameplay: Some are just fun to play. People don’t log in for the story or anything else - the act of playing it is enough to retain players. Progression: some lean into character building - progressing through skill trees, etc. Players log in to see their character grow from nothing to something great. I am not talking about light level - I am talking real, tangible improvements (ie: I can now run faster, use new abilities, etc.). Story: Speaks for itself. Like reading a good book, people want to log in, to see what will happen next. Unfortunate side effect is, once the game is over, replay ability is very low. Reward: This is where Destiny falls on the scale. Players log in to chase weapons, armor and other things. Even the Eververse store plays into it. Each week it refreshes, giving players a reason to log in and see if this might be the week something great cycles in. Players chase small, frequent dopamine hits. Destiny relies on persistent participation. It is why they drop content every few months, and frankly I believe it is why the content is so poorly delivered. Releases are broken, the game is rife with errors and imbalance. The game doesn’t need to have a good story, it doesn’t need to invest in character growth. Heck, it doesn’t even need to be that fun or even (apparently) work all that great. It just needs to retain players. Which is why they can drop a new quest with 40+ steps that only delivers a couple missions. It is why they can re-release the same guns over and over, why so many missions are just others run backward. Bungie is very capable, and they aren’t lazy. None of this is accidental. People (myself included) being upset about filler content, constant nerfs and buffs, bugs, etc. just isn’t enough to offset the money saved by using these tactics.