They do whatever they want.
They have their own "vision" for the game where "fun" and real-world player experience/sentiment take a back seat to data analytics.
Also, their terrible game engine and/or lack of programming competence and/or unwillingness to expend time or resources to make fixes in a timely manner means that shit usually stays "broken" for a long time. (Unless it affects Eververse transactions)
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Long live Eververse.