PC gamers playing a PC only MMO giving a shit about a console game crossover "mock" character.
My missus plays WoW, saw the article, said "who the -blam!- is Xur?.
I could understand it with console games but trying it with a PC only game where a lot of folk won't have the slightest idea who he is or what the reference is for just makes no sense.
English
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That's what makes it an easter egg. It's a reference that not many people will get.