From a business stand point. They are doing their share holders right. That doesn't make is taste any better but that is how it works. From Activision's view. Why leave money on the table? You can milk a ton of cash from piece mealing us the game. Value added content for a small cost. If you own stock. Your loving this business model. I do not own stock but i have personally invested maybe 140 dollars into this game. Played maybe 700 hours. Pretty good return on my investment. Does the grind suck? Yes Is PvP marginal at best? Yes Does the loot system leave alot to be desired? Sure does But we still play it for the slim chance of getting that gun or gear we so desire, which is what bungie wants. Sure, people will quit and leave for other games. That would happen regardless of anything they did or would have done. Todays society is all about the new and cool. Destiny had its time for that. Now other games are attempting to lure our dollars for their game, some have been successful and other wont.