Pretty bog standard for software EULAs these days. Check your Windows/iOS/PC game licenses sometime.
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Yep this, it's the same for movies, music and pretty much all software
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Absolutely. My point is that despite all content being loaded and locked on disc.. We don't own it or really anything related to it because of the EULA. It's a price we agree to pay.. Saves us from having the game hacked all to hell where nobody would have any fun at all.