Did you even play the beta? It was by no means a cheesy hokey Sci Fi comedy. In fact the actual storyline of the game is pretty serious.
Rating is completely irrelevant to this conversation because: rating =/= mood, atmosphere, or tone
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I understand. And yes I played the beta, thanks for asking. I think the people at Bungie and Activision decided it was more valuable to make a fun exciting commercial that gets all kinds of people excited for Destiny, than it would have been to make a dark chilling commercial that some people absolutely love and everyone else doesn't give a crap about because they don't get why it's important. The live action trailer grabs attention and would most likely make someone who has never heard of Destiny take an interest in the game. I think that's the point.