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Destiny

Diskutiere über alles, was mit Destiny zu tun hat.
Bearbeitet von Schruef: 3/4/2016 5:06:56 PM
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Stop being idiots. Bungie can't pump out content as fast as you command it.

A Reddit post by user idontcareaboutmyun11. [quote] If you want a sneak peek as to what happens behind the doors of a software company, keep reading. I am the Director of Finance for a major software company (valued well into the 9-figure range) who also happens to enjoy a measly 0.88 k/d average in the crucible on the side. I'm no more invested other than I just play to relax occasionally along with my brother who lives out of state so that he and I can stay in touch. But like many of you, I have high hopes for what Destiny could be. And with all the repeated front page posts arguing that Bungie isn't listening to the changes its player base is demanding, I figured you guys would want to know how that process typically works. My work position grants me the privilege to be in many meetings surrounding strategy and decision-making. I also see behind the curtain quite a bit as I also oversee the department who forecasts our future growth based on current trends, inputs, and variances. If Bungie is similar to my company, here's what happens when you guys speak out here on Reddit and elsewhere: 1) Deej and Cosmo read your messages daily and take many of them to heart. Our PR team does the same here. When he says he's listening, it's true. But that's only part of the process. 2) Either daily or, most likely, weekly, Deej will be present in a meeting with numerous CXOs, VPs (executive team), heads of development, product managers, business analysts, and several other department leaders. 3) At some point during this meeting Deej gets a chance to say, "Hey guys, the community really likes A and B, they absolutely despise C, they're frustrated that we changed D and want it back to the way it was, and they also proposed we add a completely new E to the game." Almost everything you guys communicate here definitely gets passed along to the higher ups. 4) Each of those A-E decisions is discussed either on the spot or later in a dedicated product council meeting if it requires more time or research. 5) Meanwhile, several teams of analysts go to work figuring out the impact said changes would have and feed the result up to their CXO or VP. The market analysts will try to vet if the claims are true and what competitors are doing. The financial analysts are creating pro formas to determine if said changes are cost-effective and ensure all changes actually pay for themselves. Operations (or a similar division) will look at player attrition metrics and NPS/CSat (or similar) surveys to see if recent changes have reduced playing hours (remember the email some of you got asking why you stopped playing Destiny? - that's this team in action). ^ That last step is the really important one. Often times I see people asking for trivial changes to be made such as "Bungo, for the tenth time, can I organize my vault please??"... let me illustrate exactly how this conversation would go at my company (literally modeled off a meeting I was in last week): ... PR Team (aka Deej): The community is asking for us to add vault sorting capabilities. CEO: Ok... Mr. CTO, how hard would that be to implement? CTO: Well, the original code wasn't written that way so it would be much more than a 5-minute patch job as our code doesn't have the ability to remember its stored position in our database, and we'd have to write in some completely new variable hooks as well. CEO: How hard would it be to add? CTO: It may seem like a simple thing to the person asking for it, but it's actually a pretty significant change in our SQL backend, the game's main code, and we'd need to pull in a GUI designer or two to make the toggles visible to the user who are currently already hard at work creating thousands of different armor images so that shaders change exotics in Destiny 2. I would have to pull all of them off of what they're doing for a while, then since we're messing with the literal database of players' stored items, we'd need a while to thoroughly test it to make sure we inadvertently don't blow away everyone's gear. Gonna take a significant amount of time. CEO: Speak plainly. CTO: I'm saying you can either have a better game in Destiny 2, or I can pull a dozen guys off that project for up to a month to work on something that, quite frankly, is far less material than what they're already working on. We're already working double overtime as it is to make Destiny 2 everything that the community wanted Destiny 1 to be. We already delayed Destiny 2 a full quarter, do you honestly want me to pull people off that to work on something so trivial and non-vital and potentially push it back even further? CEO: Understood. My CFO, what are your thoughts? CFO: My analysts tell me a dozen developers with their salaries plus benefits and taxes pulled for a month to work on that would cost about 100k which we will literally get no return on. 2 major investment banks have already downgraded Activision's stock last year and if we don't hit a 2.0 EPS by the end of next year, heads are going to roll just like Harold Ryan's. Are you really considering risking the Destiny 2 delivery deadline by pulling people off it to work on vault sorting? I get why players want it, but I don't think they realize there is both a monetary and opportunity cost every time they ask us to do something. CEO: Ops, what are your player metrics telling you? COO: We show that, while the vocal minority has complained a lot more lately, players keep playing the game and attrition is minimal. It doesn't seem that lack of vault sorting is causing players to stop playing. SalesOps: If I may jump in here, our KPIs suggest that ignoring this vault sorting request does not seem to indicate that it will in any way impact our projected sales of Destiny 2. While the players may be whining about it, we still expect them to spend their money on Destiny 2. CEO: So basically you guys are telling me that doing vault sorting right now costs us money, causes lost dev productivity, takes a whole team of people up to a month of work, potentially threatens our Destiny 2 delivery date, and would be done for literally no financial gain or loss at all? I'm sorry, PR Team, we will not proceed with said request at this time. Perhaps later when we have less things on our plate. [later] Reddit front page: We've been asking for vault sorting for months now? Bungie, why haven't you done it yet? Why aren't you listening?!? ... TL;DR: Please don't harp on the semantics above as I fully understand that the above is a super simplistic scenario that ignores other variables. My point, rather, is to show that there are entire teams who research player/game/market/financial metrics, KPIs, and feedback and then high-level discussions occur in which the data is discussed and a decision is made. If Bungie hasn't yet implemented a decision you've been wanting them to make, there are teams of analysts, scores of player data, NPS/CSat surveys, and many other sets of data that have gone into Bungie's decision. PS - I will say that, while customer complaints are largely ignored at my company (in the sense that we don't change our policy every time our customers asks us to), the one thing that gets my company moving is attrition (aka customers leaving). While I'm not explicitly advocating this, I can guarantee you that if played hours significantly dropped (i.e. you guys all stop playing) Bungie would seriously reconsider a lot of the recent changes they've made. Until then, they'll stick with their heavily researched decisions.[/quote] Here you go, Bnet. Given, I quit this forum months ago, so I don't know how much salt there currently is here (and I certainly don't care enough to look). My bet is even more than before, so I think this is a good reminder for you all. Edit: I will not be replying to this threads "debates". These arguments I'm seeing are the same ones I've answered a thousand times and the reason I left. I realized back in December that the things I say gave no impact because of just how dense the people here are and I made this thread knowing that.
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#Destiny

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  • So you say they can't pump out content like we ask. But in year one every 3 months religiously they were putting out dlc, and keep ping people happy. Now it's been almost 6 months and nothing new and the game is more stale than it ever has been. But they didn't have a problem in year 1, why change the way they do things in year 2 and risk killing your game?

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    • This guys post loses credibility to me for the reason that I don't believe any software development company is valued at a trillion dollars

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      4 Antworten
      • Taking an entire month off over xmas didn't help.

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        • This is horseshit.

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        • I just find it funny how much people really dont understand how making a game works. It's like me buying a movie but then being mad at the actors over a bad script or horrible directing.

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        • This is amazing

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        • The part where the cfo says it will cost us 100k to fix and we won't get a return on it even if it's fixed- This is where corporate thought process fails every time. Basing every decision on what return they will get. In reality, by not fixing it, your reputation is now crap and your future sales will take a hit far worse than 100k.

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        • Basic communication on the forums is easy enough though...

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        • Still nothing stops them from having transparency and proper communication.

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        • It's their job to "pump out content." Also, they made over half a billion dollars. A programmer makes maybe 80 to 120 grand. They could easily afford to hire more people. There are no excuses. Your argument is the same as this: "you can't expect the custodial staff to clean the whole building... It's big!" Do your job, Bungie.

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        • That's because 90> of the secs have been working on D2 from TTK and forward

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        • If bungie hired software devs instead of pr tards, the changes wouldn't be as "difficult" as you make it seem. But continue to spin your web

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        • They haven't released new dlc in months what are you talking about? Lol

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        • calm down, stay cool - new content is comming soon

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        • Good post brother! I work for a software company as well and yes you have to do things that make sense.

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        • Honestly, I wish they'd just come out with small bits of content more often. SRL was a great way to chill out with friends and have fun, while still arming some cool loot for infusing. I understand crimson double was a valentine's day event, but they could easily implement a legit 2v2 playlist. The only thing that frustrates me, is that anytime anything new comes out, it's either temporary or it closes off other parts of the game. We need more options altogether, rather than replacing old options with new options.

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          5 Antworten
          • Bearbeitet von Red Motive: 3/4/2016 11:32:45 PM
            [quote]I think a lot of the vocal minority would feel better if Bungie could tell us this themselves Would that cost opportunity and revenue? They danced around this with the way they talked about the heavy ammo bug. So I'm an enterprise dev and I can't disagree with what you're saying. But I think you're overlooking the main problem that Bungie is having. They've created a schizophrenic product where: Their customers feel entitled to a subscription based service. This entitlement is not without Bungie's own prompting via continuing discussion of "events" and such [essentially a SaaS model] They've essentially advertised a product with a support contract and regular upgrade cycles (consider vanilla Destiny the initial product and DLC's and/or Silver the support contract) [a typical product plus support subscription model] They're actively delivering, at this point, a typical game where you bought is what you get, and that's it other than some basic server maint [an old school you buy it As Is software model; and the most common console game model] So, the reasoning that you've discussed above makes perfect sense, now that things are where they are. But there was a profound failure of expectation management that lingers to this day, presumably b/c someone sees values in encouraging steadily more irritated players to keep coming back in hopes of getting something new. I question whether going "Look, we ran out of money for Destiny 1 and we all had fun, we'll keep the servers up and IB up etc, but we'll see you all in Destiny 2 soon with new stuff!" wouldn't have been a better idea in early 2016. If Bungie got ad revenue from players their behavior would make a lot more sense. I think you highly overestimate how much Bungie cares about Activision's stock price, since they are a partner, not a corporate parent.[/quote] " I figured I would say something about this, since half of the -blam!-ing community never cared to actually get aware of what is happening. The people giving Bungie shit are doing good, but they're being ignored. What happened to "raise your voice or be a face in the crowd"? Feedback goes nowhere and I personally believe that it's complete and utter bullshit. It's people like me that are trying to turn this whole thing around for the better, I've tried being polite about this shit, but I just can't do it anymore. We've all been lied to, multiple times. The problem is that nobody notices. I don't want to stand by and watch this game go down, I really don't. I want to see Bungie redeem themselves and I want to see it done fast. I love what was, not what is. You idiots have dug yourselves into a hole, and it just keeps getting deeper. It's almost like you guys are praying that if you dig deep enough, you could find a nice flight of stairs to escape. It's not gonna happen. You know what I can't stand? Being lied to, and being let down. You know what's even worse? Being lied to and let down, more than once. There was no shortage of letdowns in with this game. Just to name a few: •Release •The Dark Below •House of Wolves •The Taken King •Certain Exotic Questlines •Kings Fall Challenge Mode Remember that thread I made about the Sleeper Simulant Quest a little while ago? The one where I was pissed about how lazy it was "designed"? I still remember before I actually got the gun, I got so many replies telling me that the quest wasn't over, how stupid I was for judging before it was fully seen, how I was jealous that I couldn't make a game like Destiny. The next day? Boy, sure made those guys look like idiots. I've seen what happens with shit like this. Now I've had enough of the -blam!-ing sheep in this community. You blind and spineless asskissers are the reason this game is dying! What about Challenge Mode? Guess what a whole bunch of people think of it. You guessed right; A massive. -blam!-ing. Letdown.Spoiler Alert - Click at your own risk My problem with Bungie right now is that they never prove me wrong. You know who always is wrong in the end though? The fanboys. I think you poor bastards have had enough. Every time new content is announced, you swarm the forums in a buzz about how great it'll be and how haters are just idiots! That's why Destiny is dying! That's why content releases are almost always massive letdowns! Bungie knows that the fanboys will keep chucking money at their screens, but they don't care. You guys have been played like -blam!-ing fiddles and you don't even notice! You need to realize how the original and awesome suggestions on the forums are put behind the nerf posts and swept under the rug! When was the last time you saw DeeJ on these forums? Not any time in the last month, I'll bet. What does Cozmo do? Gives the good posts the ol' "I'll tell the devs" and forgets about them. Don't you people see? Bungie doesn't care about us anymore! Don't try to pin this on Activision either, remember that Bungie signed the partnership contract. They know what you want, but they don't give one single -blam!- about us at all! Even Luke Smith mocks the community for being a bunch of blind money-throwing sheep! Bungie has no reason to go beyond expectations, because they know Halo already sealed their reputation. Bungie can't ever prove people like me wrong, this game and any content involving it are all just massive letdowns! Get it through your heads guys. If we don't start setting standards and stop blindly throwing cash, this game will die for good and Bungie will be immortalized as "that horrible company that milked their loyal fanbase for years and then spat in their fans faces". So I ask of you, community; Have you finally had enough? Are you with me? If you are, I need you to spread the word. •Copy/Paste this post wherever it seems appropriate to keep the cause alive •Frequently use #BumpForTruth •Stop pre-ordering, start waiting for reviews and gameplay. They can't silence us if we have strength in numbers! That's why I ask the help of those who're fed up with this treatment of the fans! I'm bound to be hit with a swift Ninja-Banhammer swing any moment now, so I need you guys to take this torch and keep it lit. A man alone can't change much, but if he rises with a team, change is possible. Please, I'm counting on every last one of you. Make Bungie understand what they're doing wrong. Don't let them kill a game with so much potential. Raise. Your. Voice. Make. Yourself. Heard. ~Anarchy - - - - - - - - - - - - - - - - - - - - Destiny Community People complain about how toxic this community is. Yet they fail to realize this is simply the result of bungie's decisions. Think back to the last time you put hours of effort into this game and got nothing. You were frustrated right? You finally achieved something difficult and got... nothing. Hard mode King's Fall, finally beat Oryx and you get a 301 gun... What?! You spent hours running strikes in year 1 to get enough weapons parts for reforge rolls, to get that perfect perk set on your gun. Let's say it took over 100 rerolls at the gun smith. You love this gun and use it all the time in pve, it works just the way you like it. It perfectly matches your play style. Now it's useless in the Taken King raid and missions. You've put days worth of time into a game that could be great, only to see it devolve into microtransactions. This is after paying for DLC, which was really just cut content from vanilla destiny. You realize bungie is simply activi$ions bitch and is conditioning everyone to accept microtransactions, eventually leading to pay to win. This feeling you get is frustration, disappointment. The more often it happens, the more negative your feelings are about the game. This is simple psychology. Bungle specifically designed the game mechanics around psychological tendencies to get us to play more, like gambling addicts. The net result? Eventually everyone gets fed up, angry and disillusioned. I'm a day one customer and love what the game could be. It is incredibly frustrating watching bungie turn it into Farmville via microtransactions. So quit bitching about a toxic community. You'll join our ranks eventually. As we all know, the game is dying. These facts are simply the result of bungie's actions. "

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            • People forget games are a businesses

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            • [quote] (valued well into the 9-figure range) [/quote] Lol, stopped reading at that point.

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            • This is a good post and I do agree with it. I suppose the key part is we still want more content. Not Quality of life changes but content in DLC form many would pay for. There should be a business case somewhere in bungie saying this pays for itself and then some by expanding the team. If that's not the case you have to wonder about the overall profitability of the game.

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            • Bump

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            • Yeah, but, they could give us back the content they took from us pretty easily.

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            • Good post.

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            • Didn't read that I don't mind if the content takes awhile I just want info on what it is name location things like that

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            • Just the fact that they actually update us weekly, make updates and patches, an actually give a sliver of a crap for what we think is good enough for me. Most companies don't even care. Most games don't even get updated.

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              • Reddit post has more content than Destiny. You should have posted it as a time released pill, with lag...

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