Well that's basically what they are asking now. Money for nothing in return. That bounty book isn't worth $10 in my opinion.
At least with free content / optional donation, they would be respected. I wouldn't be surprised if they earned more money like this.
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I agree, the book is way-overpriced. Not my cup of tea either. But you can help let them know this by not buying it. If they see that they're not sellin as many as they could, they might work to give more bang for our buck. Our wallets are as good as a vote :-)