You wanna know why? Here's why...1st they made halo, a epic game that everyone knows about it! 2nd they promised this huge fantastic game called Destiny, they put such effort to advertise, live action trailer...etc. with all that hype and background with Halo, everyone was "wow, im on board"! Guess what by the first week of release Bungievision made over $300 million in sales, so yeah...they're doing well, they made more than a half of the $500 million 10 year budget in a week. Do the math and figure how much they'll make by the end of 10 years. It's all about the money, they don't care if you are bored with the game or crying because you didn't get that exotic weapon.