The “games as a service” bubble will burst. People are already jaded by the greed and lack of perceived value in this model. The tension between industry and consumers is palpable. Get out now. Stop trying to trick people into liking your game by giving them endless, generic game loops. This worked for a while, but things are different now... people are catching on. Quit prioritizing “endgame” above THE game. Quit trying to figure out how to keep people logging in so that you can monetize them to death. Quit giving us timegated “events.” It’s the absolute laziest way to fluff your roadmap. You take things away so that you can sell them back. Quit churning out crap and pretending like there’s some magical carrot that you can dangle to keep people around. I’ll stop there because you know exactly what I’m talking about. Make the game Destiny was originally meant to be: an mmorpg lite, FPS looter. An original game full of action and replayability. A game driven by environments, characters and lore. A game with integrity.