You speak for yourself, not the "community". If there's a fault here it's that Bungie/Activion Marketing/PR department put forward the wrong person for an interview. Someone who's clearly not used to or skilled at dealing with journalists. It makes the entire Bungie/Activision collective look very naive to make such a schoolboy error. People here talk like Luke Smith or DeeJ are "gods". They are not. They are paid employees of the development/marketing companies. They no doubt answer to someone higher in the food chain on a higher pay grade. Ultimately that/those person should be responsible for delegating the right people to the right job. Somewhere in the process this failed. Now whether Mr Smith's opinions are his own or the company line is a good question. One would hope that he simply over-values the electronic content because he directed the development of it. But if his opinions really do reflect the internal thinking across the entire company it should make us, the "community" worry that they have so little respect for their customers and are clearly only interested in returning dividend to their shareholders at the expense of anything else.