I would say it's more difficult to capture a zone than to score a kill in Destiny. People complain all the time "no one is playing the objective". Make it worthwhile. Give us more points for a capture, which in turn gives players more incentive to do it. You could even give score boosts/medals for unassisted captures, or captures under fire. Just a suggestion.
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Because it's an FPS not a FP capturer
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Same goes for salvage. More points for disabling than actually arming it.
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The reward is that kills score more points if you have more zones. That's why teams that score a bunch of kills can still lose.
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People would just flip the spawns for the entire match.
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Who cares about points? Maybe increasing reward percentage for zone captures.. igniting the rift... etc.