The OPs point was that Datto plays a ton and thus thinks the game is easy...which leads me to believe he thinks you have to play 24/7 to be good which is absolutely false. Deeper customization does not alienate casuals, because this game is easy enough that deep customization is really not necessary. But it deepens the end-game for the hardcore audience which is who keeps the game relevant during the droughts that casuals will leave during.