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6/18/2017 9:45:21 PM
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Something doesn't make sense here

For those of you who haven't seen it, GE's current ad campaign "imagines a world where we treat female scientists like celebrities." The commercial shows Millie Dresselhaus, the first woman to win the National Medal of Science in Engineering, being treated like a Kardashian or Paris Hilton, on the cover of all of the tabloids, being followed by the paparazzi, instantly selling out lecture tours, etc. This is fine in and of itself, but there's an obvious inconsistency here: no one knows who the male recipients of the National Medal of Science are either. We don't treat [i]any[/i] of them as celebrities, so why should the female recipients get that treatment? The ad campaign comes after GE announced their commitment to hire "20,000 women in STEM roles by 2020 and to have 50/50 gender representation in its technical entry-level programs by the same time," according to AdWeek. So, what about the male scientists? Is it a good idea to have a gender based hiring quota? What say you, Offtopic? [spoiler]Note, I'm more bothered by the message of the ad than the quota. I get that's how the world works now, but blatant reverse sexism is an issue.[/spoiler]

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  • It seems to me that the target audience is women. They're trying to convince women that working in a stem field is just as cool as making a sextape and milking the fame for 20 years.

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    • "I have a dream that one day people will be judged not by the content of their character, but by their gender and the colour of their skin" - Martin Luther King.

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      • A certain "adult" video stream site offers stem scholarships for females.

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        • Is it so evil to suggest that maybe science is a more masculine subject? [spoiler]inb4 liberal shitstorm[/spoiler]

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          • The funny thing is that we could treat scientists like celebrities, but we don't because most people don't care about a scientist and their achievements because most people are retarded, so instead celebrity focuses around mostly vapid and shallow produced "stars" who look nice and do outrageous attention grabbing things. If everyone was actually interested in science, scientists would be celebrities. Fame is really a free market of interest.

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            • There was only 1 girl in my engineering classes out of 10. She didn't do that well either...

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              • [i] [/i]

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                • All I can comment about this is that I can name more male scientists than female scientists, do I think that is an issue? No.

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                  • Pretty sure it's to get more women into the field to be a 50/50 thing.

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                    • Edited by CAMMCAM: 7/7/2017 5:49:06 PM
                      [quote]I personally see the commercial as a question to young women about who they choose to idolize. Not an attempt to say that women are more important. Or that they should be recognized more than males in STEM fields.[/quote] Bizarre how perspective works.

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                      • Quotas are just political agenda's. Hire "qualified" people instead. Dont lower hiring standards to get in a certain group of type of people. Make the education avail. for all and then you will hire based on merit, not gender.

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                          I personally see the commercial as a question to young women about who they choose to idolize. Not an attempt to say that women are more important. Or that they should be recognized more than males in STEM fields. But instead asking the question "what if" directly to young ladies.. "What if females in STEM fields were treated like the celebrities you idolize.. would you be interested then?" So from that perspective, it's actually quite a bit more condescending to woman than men.

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                          • It's as dumb as Feminists wanting to ban Father's Day

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                            • They're just trying to sell dishwashers to lesbians.

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                              • Something is off, it's almost as if the people aren't in touch with reality. -blam!- the only scientists I can remember are Bill Nye and Isaac Newton.

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                                • So I guess gender matters more than qualification. Nice job world, you're doing [b]fantastic[/b].

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                                  • No, it's not. I have always completely and fully disagreed with quotas of any sort in terms of acceptance. Colleges, jobs, anything. Yes, I'm a white male, and it's pretty hard to get into my dream school (I'm on the waiting list for it, thank God) when they are looking for a 50/50 split of males and females. I'd rather not bring race into it, but I'm pretty sure there is some level of race check in the acceptance process because the school is pretty much a racial fondue. Not that I have anything wrong with it, I'm just saying that it can be hard for me to get into a school when they aren't looking for any white males. Outside of personal experience, let's say a male fills out an application for his dream job. He receives a call from the manager saying that despite his qualifications for the job, he isn't going to be hired because there are no male openings for the job. Later, a female who isn't as qualified for the job applies and is accepted, simply because the female positions aren't being filled as fast as the male positions. Quotas, imo, are like reverse racism and sexism, but acceptable to the public. No, you can't be accepted because you are white. No, you won't be hired because you are male. It's acceptable to the public because it's not happening to minorities.

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                                    • As long as there qualified and are genuinely better than the males that were rejected

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                                        I think it's silly to be trying to force people into a certain career. If women don't want to be in STEM, let them do their own thing.

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                                        • I hate reverse sexism, because women hold it over the heads of men that sexism in the government or politics existed so now they want special treatment, and it pisses me off because I'm sitting here like "why do you deserve special treatment for problems you probably never had to endure and that I never imposed on you"

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                                          • The people who look for that crap go "ooh, aah. Look boys. A woman scientist. Bet you've never seen one of those before, have you boys." It's not a woman scientist. It's a scientist who happened to be a woman. Are we actually suprised you don't need a dick to do science?

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                                            • What the -blam!- did you just -blam!-ing say about me, you male pig? I'll have you know I graduated top of my Womyn's Studies class, and I've been involved in numerous demonstrations against oppression of womynkind, and I have over 300 signatures on my petition. I am trained in debate tactics and I'm the top speaker in the entire Feminist Frequency. You are nothing to me but just another cis scum. I will reeducate the -blam!- out of you with feminism the likes of which has never been seen before on this Earth, mark my -blam!-ing words. You think you can get away with saying that shit to me over the Internet? Think again, male oppressor. As we speak I am contacting my public network of activists across the USA and your IP is being traced right now so you better prepare for the storm, misogynist. The storm that wipes out the pathetic little thing you call your worldview. You're -blam!-ing dead, nerd. I can be anywhere, anytime, and I can disprove your biased theories in over seven hundred ways, and that's just with no preparation time. Not only am I extensively trained in rhetorics, but I have access to the entire funding of the Tropes vs Women in Video Games project and I will use it to its full extent to wipe your miserable opinions off the face of the Internet, you rapist. If only you could have known what unholy retribution your little "clever" comment was about to bring down upon you, maybe you would have held your -blam!-ing tongue. But you couldn't, you didn't, and now you're paying the price, you godessdamn idiot. I will rain empowerment all over womyn and your cisprivilege will drown in it. Your -blam!- culture is over, man.

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                                              • [quote]For those of you who haven't seen it, GE's current ad campaign "imagines a world where we treat female scientists like celebrities." The commercial shows Millie Dresselhaus, the first woman to win the National Medal of Science in Engineering, being treated like a Kardashian or Paris Hilton, on the cover of all of the tabloids, being followed by the paparazzi, instantly selling out lecture tours, etc. This is fine in and of itself, but there's an obvious inconsistency here: no one knows who the male recipients of the National Medal of Science are either. We don't treat [i]any[/i] of them as celebrities, so why should the female recipients get that treatment? The ad campaign comes after GE announced their commitment to hire "20,000 women in STEM roles by 2020 and to have 50/50 gender representation in its technical entry-level programs by the same time," according to AdWeek. So, what about the male scientists? Is it a good idea to have a gender based hiring quota? What say you, Offtopic? [spoiler]Note, I'm more bothered by the message of the ad than the quota. I get that's how the world works now, but blatant reverse sexism is an issue.[/spoiler][/quote] If there's supposed to be gender equality, then is shouldn't be an issue on the application process.

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                                                • TL;DR

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                                                  • Straight up -blam!- GE. All the layoffs so they could re hire for a better "public image"? If GE wants to save money, they can stop running those lame commercials about how great it is to work at GE.

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                                                    • I'm just a dumb little sophomore/"junior-in-credit-amount-only" student in Mechanical Engineering, so I can't speak for the rest of any STEM fields or anything in the upper-division portion of college, but I've probably counted only about 20 girls in Mechanical Engineering in the two years I've been in it. I can probably name only about 10 off the top of my head. If they wanted 50/50 male/female workers in STEM fields, they'll have to hire [i]way[/i] more than 20,000 women. I'm thinking more like eleventy million billion. But what if lots of women just don't want to enter many STEM fields? In my own experience, at least where I live, it doesn't look like women and girls are discouraged from entering STEM fields. I've had multiple STEM-related field trips, classes, etc. throughout my elementary-, middle-, and high- schools. In fact, I'm pretty sure my engineering college has an all-girls engineering team.

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