Any series that releases a game every year usually isn't worth the full price tag. If you disagree with me, consider Halo vs. CoD as a generic example. One of them rewrites the engine each game, even replacing the old one; the other rehashes the same engine and throws on a [i]seemingly impressive[/i] graphical improvement, which levels out a few games later.
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Um. Nobody really rewrites their engines, that's a ton of work, and takes a team a year or two to do. Most "rewriting the engines" are engine rehashes, taking out parts of the old engine and optimizing it and such. Halo included.
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Either way, it's still work being done to the essentials. I just found that with the AC series, it was virtually playing the same game 4 times in a row. But that's just me.
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An entirely fair assessment, but I don't think the engine is entirely responsible.
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Definitely not, and I suppose it all comes down to personal preference, which I never have had for the series. I can see their value, but they're not for me.