[quote]In late 2012, a "cadre of shoemakers & artists in Berlin, Germany, who make ridiculously comfortable, Bauhaus-inspired shoes" decided to test a hypothesis. They'd noticed that some of their customers in the United States were experiencing delays and other problems receiving their shipments. They began to wonder why. Could it be the packing tape they used? The tape prominently featured the name of their brand: ATHEIST. ... To test their hypothesis about the packing tape, the shoemakers decided to send two packages to each of 89 people in the United States. For each recipient, one package featured the Atheist-branded packing tape and one used generic packing tape. All packages were shipped the same day. Yet the Atheist-branded packages took an average of three days longer to reach their destinations. And while only one package from the generic-tape set went missing, nine of the Atheist-branded packages went missing. These (statistically significant) results were recently released on their website. [/quote] [url=http://www.atheistberlin.com/study]Link to study[/url]