[quote]What I can't seem to understand, solely from a business perspective, is the lack of personal interaction with the community.[/quote] Ya, i know what you mean by not getting this. WoW was so successful because they had community managers thats actively talked with the forum community and even played the game with the fans even more so they could have a strong understanding of our concerns and complaints at the time. So they came up with the idea of "Blue Post" which is how they stay personable with their community or did.. I dont play it anymore, but i know it was a major factor in the games success simply because they had developers and comm managers playing with the players actively.