You have been able to purchase epic cosmetics in WOW for years now. Activision is behind Blizzard much like it is for Bungie. But you cannot buy anything that will actually give you a leg up on other players at the same level. Unless having a magic motorcycle that runs on demon fumes actually MAKES you a better player. I disagree. Truth is, no one cares what you rode in on if you can't play the game.