I see your point. I believe Bungie / Activision are just trying to reach for new people to play the game. But, at the same time, they thought the current players would stay and purchase TTK like we did back in the Halo days. Unfortunately for them, social media plays a big part in gaming today. And one of the hardest things to do is stay in a positive light when dealing with the many forms social media presents. They have to be more cautious about keep their current customers. If they keep us happy, we'll tell our friends and they'll join, they'll tell their friends and they'll join, and so on.