I don't know if I'd say they're aiming at casual gamers. As a casual gamer I found I've been left in the dust and cannot compete with the elitism required for PoE. I have been unsuccessful at getting into a PoE 34 group this week. Now I'm assuming it's because when I message them they're taking a 34 over a 33 because who has the patience to learn a new encounter a week AND deal with the 20% reductions. Perhaps I'm wrong about that.