"Okay guys we have a 10 year contract so building a fanbase is quite important, any ideas how to make them happy?"
"Lets take AWAY the things they like and ADD things they dont like! And when they tell us that they arent happy about it lets ignore them!"
"Amazing idea Bob youre getting a raise!"
English
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That's the master plan. And so far it's working.
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Take my money!
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Hue, basically that's it right there.