I know for a fact that the factions will offer shaders that you have to unlock. Those shaders change the entire color scheme of your armor to colors specific to that faction. Other than that, I don't know.
I also hope that there will be more options in the Beta and final game.
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If You want more for the character creation support the main post ;) http://www.bungie.net/en/Forum/Post/66901431/0/0