[quote]Loyalty[/quote]Brand loyalty is the stupidest thing you could admit to as a consumer because it's literally saying, "I don't care about the product just the name on it." [quote]Innovation - Let's face it, the Xbox One is doing more to [b]advance[/b] consoles than the PS4.[/quote]The word you're looking for is "change". [quote]Honesty[/quote]That has nothing to do with the product itself. That's brand power again. Come on people, you can't seriously think this way.