WoW still has 7.7 million subscribers, don't expect them to go f2p any time soon. It's still the top MMO on the market in terms of subscribers.
At this moment WoW is bringing in ~ $115,500,000 per month. It's nowhere near the point of going f2p.
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Damn! That much? Where's it all going? Towards their new game? Phht. A futuristic toaster!? Probably.
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I'd imagine that means having a lower barrier for entry and allowing something like RS, limited F2P mode and full access as a subscriber.
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They already have something like that, f2p is capped at level 20.
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Oh well.. huh. That's interesting. What good will double the players do if double the players aren't paying you money?