[quote]This isn't shady business at all. Its just advertising. Like when CoD has an Xbox advert on TV but not a PS3 advert.[/quote] ^ This. This is just how business works, especially in as cut-throat of an industry as the games industry. I'm pretty sure that had Sony thought of it first then they'd already be doing the same thing. Or maybe they did think of it, but lacked the cash pool of Microsoft. The Sony corporation as a whole has been operating pretty far in the red for years now... Either way, nothing shady here, just smart business in one of the most competitive industries in the world.