Destiny chess.
BTW, what did Bungie do last year? I remember Halo: Reach Chess and that's all the jokes I can recall.
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Halo Reach Chess was 2010's joke, and 2011 featured the Pimps at Sea Facebook game pictured in the OP. In 2012, however, DeeJ explained the lack of a joke on their being in the dark, as it would be too cruel to taunt the public with the fake reveal of their new game.
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2011 was also actually releasing chess for Reach.
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Yeah, but it wasn't really the main joke, nor was it an actual joke to begin with.