If they're going to blame it on "Video Game Rankings" and things like that, then they better blame the news. You seriously can't sit there and tell me that the News doesn't influence this stuff? Instead of offing their sorry asses in a basement like it should be, they see each shooters name plastered over every headline, news program, and everything. They see rankings like, "2nd worst school shooting", largest mass murderer Adam Lanza. That miserable piece of goop sees that and goes, "I'm going to top that!" Then they get all the attention of everyone from CNN, your Neighbor's Niece and the President saying his name everywhere. The news should just say, "A man/woman/gunman/murderer walked into an office today and shot 4 colleagues before committing suicide. Don't tell us the name, don't rank it. Report it. It doesn't make a difference what rank this was, it's not a scoreboard, it's a tragedy. That gives the next one more incentive to kill. Why do we need to know the name? What difference will it make? None. If you're going to blame the games or the firearms, include the news in there too. Unlike the other two they have actually have a great impact on it.