We are culturally opposed to horsemeat because historically it has been more profitable to use the horses rather than eat them. There is nothing inherently wrong with it - many European countries eat horse (I have personally eaten horse whilst in Germany).
There is the concern that horses are quite expensive, if someone is using horse meat it is probably dodgy stuff that isn't fit for human consumption.
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This. Explains about it all. Its really not socially acceptable to eat horsemeat in some places, s'bout it.