[quote]They don't have to. It's a well know technique not to engage in any form of communication because most problems solve themselves with the next news-cycle. 1. Creat hype with state of the art trailer. 2. Establish the image of a few "Geeks" working in a personal (not corporate) environment to generate sympathy. 3. Enforce the idea that most "new" ideas are based on community feedback. 4. Laying out a "mysterious" roadmap to give people a reason to invest. 5. Fix any issue that keeps players from investing time in the game. 6. Hibernate while Evangelists-Players do the work for the community manager/s. 7. Reset the cycle.[/quote] You missed a step. 7. Put out a video document saying a version of these things "...we've made mistakes....we now have an actual direction for the game... we're listening to the community..." 8. Reset the cycle.

So true