It's a pretty bad deal for the mod makers working with bethesda, they get paid when they give them the alpha, beta, and full release, but afterwards all profit goes to bethesda. The mods aren't worth it for the price either, you can get way better stuff for free on the nexus, and if you really like it you can donate to the actual mod author to support them.
Basically it's useless.
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Oh, well that makes sense.