A few reasons 1: it's early access, and there's still tons of skeptics of early access games. 2: it's a survival game. A lot of people out there that just aren't fans of the genre 3: shady development. The release of scorched earth didn't go over very well with a lot of the community. 4: it's been out for quite a while. Most of the hype for it died out over a year ago.