Companies that utilize social media have an individual or team of individuals that create the content ahead of time and then schedule the post(s) to go out at a certain date/time using Facebook features or third-party programs for other outlets.
So it totally makes sense. They could have easily miscommunicated the date.
I dunno, maybe. I would imagine FromSoft wanted an entire release all at once, so that Twitter post probably didn't do them too much good.
If anything, I would think it was a communications error, and Sony had the wrong date to put the tweet out there.
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