Of course. They go for popularity. Only time trump fell behind is when the media didn't show anything on trump for a month.. Then it started up again and so did his polls. His appeal is only the popular kid. The rest about him, the supporters try to bend themselves a little to fit into his mold
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Exactly. It's a simple concept yet a lot of the candidates do not abuse it as much. The way trump does it is he keeps it simple and open so the young audience can understand.