Hallmark Holiday related events are the stupidest idea ever. I know I don't speak for everyone, but I would bet not even 3% of the player base thinks this would be a cool event. Get off the pipe guys, seriously.
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I disagree. People seemed to love the festival of the lost bullshit. I personally didn't touch it but a TON of people spent silver on those stupid masks that don't even do anything. You'll be amazed at the bullshit people are willing to swallow when it comes to this game, especially after a content drought.