SW: Battlefront is meant to be the game you come home to after a stressful game to play a few matches. It's one place you won't get called a shitbird by a 12 year old. Where you can just...relax.
It's not competitive, which is good. It doesn't have a campaign, but that's not what the game is about. It's about immersing yourself as one of the millions of soldiers in this universe and power ups are common enough that even if you suck you can still enjoy it.
This game isn't trying to be competitive...it doesn't want a campaign mode. It wants to be played a few times for FUN. Not for completionists, not for hardcore mlg kids, it's for you and me, at the end or beginning of the day.
And if you play it like that, it's actually pretty good.
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And that's fine. The problem is at that price point people want a game with a bit more purpose or drive to it. Games that can only be played in bursts around other games don't survive well normally (though this one might by franchise name and graphics alone). That's what happened to Evolve. That wasn't a game you could really play for long periods uninterrupted, and look at it now.
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