Actually if i was CEO of bungie, I would instruct Deej and Cozmo to get on the forums and interact with the community, get connected to the community. Then again if I was CEO and publishers were knocking down my door, Activision would be the last company I got to.
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If Activision waved 500 million on your face you wouldn't turn away.
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I'm glad you know me brother. Actually I would field offers from several companies, then sit down and compare the offers, and make a decision that both makes sense for the company and the loyal fans.
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You would be a better man than i, I would throw a few million on the floor and swim in it like Scrooge McDuck.
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If you were the CEO you would be on an island in the Bahamas drinking pina calladas with several babes and counting the $45.5 mill you just fleeced from Destiny users! AGAIN.