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6/24/2015 5:06:34 PM
28

Bungie trolled us for PR. It worked

So, think about it. What company in its right mind would think it was ok to give a big f you to its loyal fanbase? What company would risk looking like amateurs by the laughable delivery of new content that existing players need to buy again? Not bungie. Maybe this whole having to buy the game again to get the new stuff was a ruse. So now the gaming world is talking about it, news stations are talking about it. Free PR, and then BAM, Bungie announce that the vets are getting some awesome stuff, so they seem like the perfect brand. Bungie is now the good guy, and all the vets are now convinced they'll be purchasing The Taken King. If so Bungie, and you knew you could spin bad publicity into good, then I tip my hat to you.

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  • No publicity is bad publicity.

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    • No thats just damage control I dont even think they knew at the point they told us what the new better stuff would be.

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    • Edited by Blame Activision: 6/24/2015 7:34:20 PM
      Bungie may not be that stupid... But Activision is greedy enough to try it, no doubt. You are definitely overestimating their marketing strategy though.

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    • So piss off your customers instead of convincing them to buy your product. So if they give something to the "vets" it won't be damage control it will be part of a plan. -____- You know if they gave "vets" something special in the first place it would have been a better reaction than what's currently taking place. Some people (including myself) have just been turned off completely.

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    • Wish that was the case but it won't be we've been screwed over and we all know it lol

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      • They say any press is is good press and this is just a way to rip us off by having us think they gave us a big fūck you and then it will see like we are getting a deal which actually isn't a deal when they "fix" the situation.

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      • What news station

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      • Edited by Weekend Zombi: 6/24/2015 7:19:46 PM
        People seem to think that game developers and game publishers are their friends. Sorry to have to break this to you but they don't care about you. They don't care if you are a loyal customer all they care about is making money so they can stay in business. Also Santa isn't real. Sorry.

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        • Not to me, It's sad, I've never seen a company make such a great game, and then ruin it with so much money hungry bollocks. Buy some redbull to get an exclusive mission? That's the sort of thing someone would make up as a satire of the games industry.

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        • Yeah because at E3 2013, Microsoft said some stuff which they subsequently reversed, and everybody has forgiven them, nobody's talking about it anymore, and it didn't hurt their bottom line at all.

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        • Your scenario would require them to have some foresight. Inconceivable.

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        • Edited by SlummyZeru: 6/24/2015 6:13:42 PM
          That's like pissing off an animal in a cage then later lavish it and expect it to like you and not go after you.

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        • Maybe not Halo Bungie but Activision Bungie would.

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        • No way, no HoW.

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        • Facepalm. It's called damage control. You won't get shit.

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        • Where's the #satire?

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        • [quote]Bungie announce that the vets are getting some awesome stuff[/quote] Shader, sparrow, and emblem...

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          • Adults are just not that smart. Even smart people are just too damn busy sometimes and do something stupid. Even a company with 100 employees has dissenters and it's impossible to fully control the message. A developer develops. Put him in front of a reporter and garbage like this might just come out.

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            • Youre giving them too much credit

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              • Don't expect to get anything but a shader

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              • If that's the plan, the internet has itself to blame for flipping out before Thursday. I don't like it, but it would be a successful plan.

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              • This is obviously what is happening. Seriously money isn't even the issue. 40$ = beer and beer and some more beer, everyone just chill out and grab a beer

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                • Lots of times it feels like that. From the start.

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                • Not really. Them acting like assholes was common. It only blew up since they brought that style out of their website and in public for all to see.

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                • They won't ever be the good guy as long as the dlc stays at 40 euro. Too expensive.

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                  • We'll see what they have to say tomorrow. I have never complained about buying content from bungie but after this interview id be a fool to do it.

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