More like, how do bad journalists manage to get people on their side? He's PR for Bungie, and you have some asshole pushing him for questions about the decisions Activision has made, so he is legally not able to answer them or represent their decisions in any way, and then they unprofessionally keep pushing him with unanswerable questions about marketing and bundles that are outside of his domain while he tries to talk about the actual game. Absolutely atrocious journalism, if you can even call that farce journalism.