At first I felt the same way, but when you take time to actually think about it... What game company has EVER truly rewarded their loyal fans? As you are aware they are in business to make money. You pay for early adoption. My Xbox was $500 when I bought it. It's much less now. This is just how it goes.
The only loyalty I've ever seen are stupid cosmetic things in game, which we will get when we order the Taken King expansion. The only time content is ever free is when the game company opts to make it as such. It has nothing to do with loyalty.
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Companies reward fans by making good games. However the same can not be said for Destiny.