I am suggestion a new PVP mode outside the crucible that will not, I repeat NOT hurt the experience of people who don't like PVP, but will create a wonderfully fun experience for those who do and may even encourage some PVE players to try. A new faction item called The Brand of War (class item) will now be added to the game which can be purchased by any of the PVP factions in the game, when wearing this item players can now kill other players who are wearing this item of another faction while on patrol (therefore people who do not wear it are not effected at all) wearing this item also give a slightly increase exp rate and other minor bonuses (this is because the game rewards the player for taking this risk for wearing the item, therefore non PVP players may also try it out for the benefits, plus if your out with friends or other people with the same Faction item you'll have protection. Level 20 players who participate in this game option will obtains orbs of light for anybody they kill, level 20 or above and faction marks or maybe just faction marks... Iron banner rules apply (gear will matter) all faction kills are recorded, so the faction with the highest kills, is winning the "war". If it hurts the lore we can say it's technically still crucible related. There is a way to make this work I know it.
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Not a perfect idea by any means but you are definitely on to something. I can picture something in my head, imagine moments while exploring and suddenly a few guys are battling it out and it turns into a small battle with rewards. Seems very interesting.