But see, they do have a financial incentive to fixing and supporting this game.
Future game sales.
A disgruntled customer can do more damage to a company by not buying future products. Most companies don't realize this, but it's very apparent in video game companies. It's not a very rare story in this industry to have a development studio fold under because nobody bought their game, and thus they couldn't recoup development expenses.
I for one, will not be a returning customer as I have been in the past.
They've lost my money, and if the Forums here and elsewhere are a litmus test, neither will quite a few Gamers.