Dinner and romance.
Plus, we also have a V-Day "tradition" of piling the dogs into the car, going to a burger joint and getting each of the dogs a plain cheeseburger of their own.
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Of course they have no idea what day it is, but they sure like the trip. Unfortunately, it means that they think that every car ride is such a trip and they really freak out when I pull up to a bank window because they think it's the "french fry store".